Honda Introduces New Accord to Boost Sales
Jakarta. Honda Prospect Motor, the Indonesia unit of the Japanese car manufacturer, introduced the ninth generation of its four-door Accord sedan in a move to boost sales in a sputtering market.
The new Honda Accord VTi-L ES comes with camera and radar sensors to help drivers and other road users reduce the risk of accidents, the company said in a statement on Wednesday.
The car retails for Rp 650 million ($49,000) on the road in the Greater Jakarta area, and competes directly with Toyota’s Camry, the Nissan Teana and the Mazda6.
Honda Prospect is the third-largest car seller in Indonesia, after Toyota and Daihatsu. The company saw its sales soar last year even as the other two shrank, thanks in large part to its locally assembled Mobilio minivan and HR-V cross-over SUV.
The company sold 55,071 cars in the first four months this year, up 12 percent from the same period a year ago. The Mobilio and HR-V accounted for more than a half of sales during this period.
The increase for Honda comes despite a 16 percent decline in the overall car market in Indonesia, according to the Indonesian Automotive Manufacturers Association (Gaikindo).
Honda Prospect operates two factories in Karawang in West Java, with a total production capacity of 200,000 cars a year.
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