Makassar. Blue Bird, Indonesia’s largest taxi operator, on Tuesday expanded its service to Makassar, the capital of South Sulawesi province, as part of the company’s growth strategy this year.
For starters, the company is operating a fleet of 50 taxis in Makassar, and plans to add more taxis gradually in line with demand, said Andre Djokosoetono, a Blue Bird director.
Syahrul Yasin Limpo, the governor of South Sulawesi, said he welcomed Blue Bird in his province and hoped the company would “build a good relationship” with existing taxi operators.
Blue Bird’s expansion in regions across Indonesia often meets resistance from local operators who raise concerns about the company’s dominant position.
The company is setting aside Rp 2.5 trillion ($189 million) for expansion in 2015, following a successful initial public offering at the Indonesia Stock Exchange (IDX) last year.