Kokiku TV Finds the Recipe for Success
One of the hardest tasks that we have to take over from our house-assistants during Idul Fitri holiday is cooking. While it’s easy to obtain all the ingredients from the supermarkets in the city, it’s not that easy to think of a new menu everyday. Not to mention that it may take some time to master a new recipe and present it successfully to our families.
Luckily for us, we can now learn many new Indonesian and international recipes from Kokiku.tv. The Youtube and web-based cooking program offers innovative recipes from all over the archipelago, as well as abroad, which are simple to create and delicious.
And learning those recipes is not difficult either. On their Youtube channel, their chefs will guide in every step. All you have to do is to click on their channel on your tablet, put it on a stand on your kitchen table and start cooking with the chefs from Kokiku.tv.
From the look of the website and Youtube channel, you may think that the program is created by a big company.
But in fact, a petite young girl is behind the whole creative concept.
In 2012, Nadia Hudyana, video producer for a publishing company in Jakarta, felt that she had come to a dead-end at work.
“I don’t think I’m can work for other people,” she said.
So, Nadia and her boyfriend started to think about starting a business together.
Nadia has a bachelor’s degree in film and video production from the Edith Cowan University in Perth, Australia. And her boyfriend loves cooking very much. So after conceptualizing the idea for about six months, they launched Kokiku.tv in early 2013.
“We were thinking that maybe we could sell the show to TV stations,” she said.
For their first sessions, they did everything themselves. Nadia shot the film and her boyfriend cooked.
“I shot it by using an old DLSR camera that I had,” said Nadia, who is also an alumnus of Jakarta International School (JIS). “We’re a start-up company. So our budget was very low.”
Nadia edited and uploaded the video to Youtube herself.
The first recipe that they uploaded was Spaghetti Marinara.
“It’s something delicious and simple that we could think of at that moment,” she told The Peak.
Their first show got a lot of positive response on the internet and Nadia felt encouraged to develop the program more seriously. She resigned from her work to dedicate more time and effort to Kokiku.tv.
But like all start-up companies, Kokiku.tv struggled a lot to get recognized.
“It was hard to build the brand and get people to trust us,” said Nadia.
Luckily for them, a chance encounter with Ben Subiakto, CEO of women and lifestyle website, Fimela.com (now Kapanlagi.com), turned things around for them.
Ben offered to feature their programs on his website. Nadia agreed. And that’s how Kokiku.tv got more known among Indonesian netizens.
“Networking is the key,” said Nadia, on her advice for start-up companies.
Attending social events helps to expand your business network, she said.
“Lose that employee’s mentality,” said Nadia. “Start looking for people that are smarter than you and learn from them.”
Social media also helps to bridge people and ideas.
“Join communities on social media that are relevant to your business,” she said. “It may also help to widen your horizon.”
The 27-year-old also encouraged aspiring entrepreneurs to implement their ideas as soon as possible.
“Do your research, but don’t overthink,” she said. “Sometimes, when you overthink an idea, you’d become too afraid to even start.”
Today, more than 53,000 people subscribe to Kokiku.tv channel on Youtube. And their website is visited by 3,000 to 5,000 people per day. Their programs are also aired on NET TV daily.
The program also made some of their chefs very famous.
Chef Yuda Bustara, for example, got a lot of new fans from the shows.
“I’ve made a lot of new friends from the show,” said Yuda.
On the show Yuda also met pastry chef, Putri Miranti, with whom he now collaborates for their private chef enterprise, Tree Food Concept.
“We’re planning to launch a special [Youtube] channel for Yuda and Putri soon,” said Nadia.
Nadia says the company has also signed a contract with Indonesian chef, Farah Queen. Soon, the beautiful chef will be cooking for Kokiku.tv.
But you don’t have to be a celebrity to be cooking on Kokiku.tv.
“We’re always looking for new talents,” said Nadia. “His or her cooking has to be great. And he or she has to perform well on TV.”
“Being active on social media also helps,” said the founder.
Interested? You can drop them an email at email@example.com.
Although Kokiku.tv is quite famous in Indonesia right now, they still have many plans to grow the program bigger.
“We aim to be a multi-channel [food] network in Asia.”
It is quite a high target, but Nadia confided that they already have a set of strategies to achieve it.
“But it’s still a secret,” said Nadia, with a smile.
The post Kokiku TV Finds the Recipe for Success appeared first on The Jakarta Globe.